The 2026 QuickBooks Online price increase began August 1 for U.S. Essentials, Plus, and Advanced subscriptions. The new rate applies on each affected account’s first billing date on or after August 1. Use the table below to calculate the increase for one account or a client portfolio.
Quick answer: The annual base-price increase is $120 for Essentials, $300 for Plus, and $780 for Advanced. Simple Start, Ledger, Lite, and Free did not change in this update.
Checked October 4, 2026: Intuit’s U.S. pricing page lists Essentials at $85, Plus at $140, and Advanced at $340 per month before promotions. Your account price may differ.
QuickBooks Online prices effective August 1, 2026
Intuit’s official pricing update lists the following U.S. base subscription prices. These are monthly list prices before taxes, add-ons, promotional discounts, or ProAdvisor Preferred Pricing.
| QuickBooks Online plan | Price before August 1 | New monthly price | Monthly increase | Annual increase | Increase |
|---|---|---|---|---|---|
| Free | $0 | $0 | $0 | $0 | No change |
| Lite | $20 | $20 | $0 | $0 | No change |
| Ledger | $10 | $10 | $0 | $0 | No change |
| Simple Start | $38 | $38 | $0 | $0 | No change |
| Essentials | $75 | $85 | $10 | $120 | 13.3% |
| Plus | $115 | $140 | $25 | $300 | 21.7% |
| Advanced | $275 | $340 | $65 | $780 | 23.6% |
Source and method: The before/after comparison comes from Intuit’s June 16, 2026 announcement. MosoFin calculated the monthly and annual difference and percentage change; current list prices were checked against Intuit’s pricing page on October 4.
When does your QuickBooks bill change?
The update applies to both client-billed and accountant-billed Essentials, Plus, and Advanced subscriptions. The effective bill date depends on each account’s billing cycle.
Intuit said it would email client-billed customers roughly 30 days before their new rate and would not directly notify accountant-billed clients. Firms should check which clients they need to notify.
Two timing exceptions matter:
- New subscribers get six months of price protection. Without a free trial, the updated price starts with the seventh invoice. With a 30-day free trial, it starts with the seventh paid invoice.
- Promotional pricing continues through the promotion. The subscription moves to the updated rate after the promotional period ends.
Calculate the annual impact across your clients
Use this formula:
Annual increase = ($10 × Essentials clients + $25 × Plus clients + $65 × Advanced clients) × 12
For example, a portfolio with four Essentials clients, four Plus clients, and two Advanced clients increases by $270 per month, or $3,240 per year.
| If you pay for 10 accounts on one plan | Current annual base cost | New annual base cost | Added annual cost |
|---|---|---|---|
| 10 Essentials accounts | $9,000 | $10,200 | $1,200 |
| 10 Plus accounts | $13,800 | $16,800 | $3,000 |
| 10 Advanced accounts | $33,000 | $40,800 | $7,800 |
This comparison excludes taxes, add-ons, promotions, and accountant discounts. Check each account’s bill for its actual increase.
What is included with the higher prices?
Intuit’s June announcement also described features targeted for August. Availability varies by plan and account; check your subscription before treating any feature as included.
- Essentials and Plus: KPI scorecards and prebuilt cash-flow, profit-and-loss, and balance-sheet health dashboards.
- Plan-dependent limits on conversational business-intelligence inquiries.
- Advanced: expanded reporting, analytics, forecasting, and tools for construction and project-based businesses.
- Bill Pay Elite inclusion with Advanced, subject to account eligibility and availability.
Compare those features with what your team actually uses before changing plans.
Review your QuickBooks subscriptions
1. Inventory every QuickBooks subscription
Record the plan, billing owner, renewal date, promotion end date, add-ons, user count, and client responsible for the charge. Firms should separate client-billed from accountant-billed accounts because the notification and reimbursement workflow differs.
2. Match each plan to the features the company uses
Before downgrading, check inventory, project profitability, class or location tracking, user limits, permissions, and reporting. A lower price does not help if a required workflow disappears.
3. Review add-ons and duplicate charges
Inspect payroll or Workforce, QuickBooks Time, Bill Pay, payments, and other connected subscriptions separately. If Bill Pay Elite is included with an Advanced account, check for a separate Bill Pay Elite charge before paying for both.
4. Ask about accountant pricing
Intuit said its current ProAdvisor Preferred Pricing rates were not changing in this update. Eligible accountant-billed base subscriptions continue to receive a 30% discount. Availability and client billing arrangements vary, so ask your accountant or ProAdvisor what applies instead of assuming that every account qualifies.
5. Decide whether the problem is the ledger or the reporting workflow
If the ledger works but reporting requires repeated exports, assess the reporting workflow separately from a full accounting-system migration.
Should you switch from QuickBooks?
Evaluate another accounting platform when the new total cost is materially out of line with the features you use, persistent workflow problems remain unresolved, or another product fits your operating model better. Products to evaluate include Xero, Zoho Books, and Wave. Those links are starting points, not endorsements; verify current pricing, features, support, and data-migration options directly.
Before switching, test these items with your bookkeeper or accountant:
- complete historical transaction and attachment migration;
- chart-of-accounts and opening-balance mapping;
- bank-feed coverage and reconciliation workflow;
- payroll, sales-tax, 1099, inventory, and project-costing requirements;
- invoicing, payments, recurring transactions, and approval controls;
- integrations, permissions, audit history, and accountant access;
- cutover timing, staff training, and parallel-run cost.
If the migration cost, operational risk, and retraining exceed the first-year price increase, staying and right-sizing the plan may be the more economical choice.
Keep QuickBooks and add a reporting and review layer
QuickBooks remains the accounting system. MosoFin adds a separate, read-only financial-data workspace for each client or entity. A reviewer can ask what changed and reuse that review in a supported AI app.
MosoFin does not replace QuickBooks, run payroll, file taxes, or write to the books.
If you keep QuickBooks after the price review, use the subscription more deliberately:
- build repeatable QuickBooks report workflows instead of rebuilding exports;
- use read-only workspaces for multiple QuickBooks companies;
- compare QuickBooks reporting and advisory tools by the workflow you actually need;
- review MosoFin’s read-only access and activity history before connecting financial data.
See current MosoFin pricing if a read-only review layer fits your workflow.
Frequently asked questions
When did the 2026 QuickBooks Online price increase begin?
It began August 1, 2026. The updated price appears on each affected subscription’s next billing date on or after August 1. Intuit said its public website pricing would update August 3.
Which QuickBooks plans increased in price?
QuickBooks Online Essentials, Plus, and Advanced increased. Free, Lite, Ledger, and Simple Start remained unchanged in this update.
How much more will QuickBooks cost per year?
At the U.S. monthly base price, Essentials costs $120 more per year, Plus $300 more, and Advanced $780 more. Taxes, add-ons, discounts, and promotions can change the account’s actual total.
Will Intuit email every customer?
No. Intuit says it will notify client-billed customers approximately 30 days before the new price reaches their account. It will not directly notify accountant-billed clients.
Can I avoid the QuickBooks price increase by switching plans?
You can manage, upgrade, downgrade, or cancel a subscription, but changing plans may remove features or reduce user limits. Review actual usage and confirm the decision with the person responsible for the books before changing the subscription.
Is MosoFin a replacement for QuickBooks?
No. MosoFin is a read-only reporting and review layer for supported financial data in connected AI apps. QuickBooks remains the system of record, and MosoFin does not change the books.
This article is for general information and is not accounting, tax, or legal advice. QuickBooks and Intuit are trademarks of Intuit Inc. MosoFin is an independent product and is not affiliated with or endorsed by Intuit. Pricing and features can change; verify them with the provider before making a purchasing decision.
